Should event planners pay attention to social media? To find out, we went to the experts. Here, writer Marion Renk-Rosenthal investigates what you need to know about the evolving online world. Below are the highlights of her interview with marketing expert Allen Weiss of the University of Southern California’s Marshall School of Business.
What can you do to support the events industry at a time of unprecedented scrutiny and economic pressure? It’s a question many event and meeting pros are asking themselves, and now, Keep America Meeting, a campaign bringing together diverse parties in support of the industry, has a simple answer: Rally. And it’s not just any rally.
How can Twitter work for event professio
The events blogosphere has been buzzing