Should event planners pay attention to social media? To find out, we went to the experts. Here, writer Marion Renk-Rosenthal investigates what you need to know about the evolving online world. Below are the highlights of her interview with marketing expert Allen Weiss of the University of Southern California’s Marshall School of Business.
The industry-wide Keep America Meeting campaign was celebrated by the New York Metro Chapter of International Special Events Society (ISES) last week, when ISES judges awarded Keep America Meeting two Big Apple Awards for Best Use of Social Media and Best Corporate Social Responsibility (CSR) Initiative.
What can you do to support the events industry at a time of unprecedented scrutiny and economic pressure? It’s a question many event and meeting pros are asking themselves, and now, Keep America Meeting, a campaign bringing together diverse parties in support of the industry, has a simple answer: Rally. And it’s not just any rally.