marketing

19 Ways Event Planners Can Use Twitter

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Event pros are finding many ways to use Twitter and other social media to strengthen their businesses and careers.

How can Twitter work for event professio

Event Savvy: What's Your 2009 Resolution?

Published in December 2008
Event professionals share their resolutions for 2009

End Quote

Published in October 2008


Super Messaging

| Published in September 2008
Guests of American Express Canada become part of the Toronto skyline. Look! Up in the air! It's not a bird or plane — it's the latest impression magnet for event marketers

Building your Event Branding

| Published in September 2008
"Blu," this event's brand, was integrated throughout the event, from the servers, to the cocktails, to the tables and beyond. Transform your event into a multi-faceted marketing experience with these branding strategies

Get Ready to Get Online

| Published in August 2008
Your audience is ready. Are you? Here are the four things you need to know to successfully market your event online

How Can We Help?

| Published in August 2008
To launch new materials to a sales team, BKA created a stylish fashion show using New York runway models carrying and wearing the marketing materials as they made their way down the catwalk. Marketing agencies know the tricks of the trade. Here’s how to bring one in on your next event — and how to do it right

Event Life

| Published in June 2008
From Party Planner to Event Strategist: How do you get a seat at the executive table? Demonstrate your value with these five steps

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