marketing

The bright lights of Oscar night will shine on PosterGarden when Silhouette Optical, an international manufacturer of high fashion eyewear, sets up its display in the gifting lounge before the 82nd annual Academy Awards on Sunday, March 7.

These events are so successful they’ve become brands in their own right. Discover how they did it

Should event planners pay attention to social media? To find out, we went to the experts. Here, writer Marion Renk-Rosenthal investigates what you need to know about the evolving online world. Below are the highlights of her interview with marketing expert Allen Weiss of the University of Southern California’s Marshall School of Business.

Freeman, a provider of services for face

As budgets tighten, it’s time to focus on how to solidify your career or business — for now, and for brighter days ahead

Looking for the right sign for your event? Here are 11 ways to communicate your message

When branding an event, perception is the reality. Color, style and creativity are all important. But perhaps most important is remembering what branding means, literally — searing an image or message into someone’s memory. The key to that? Repetition, repetition, repetition. Check out three events that got it right.

The inauguration of President Obama was one of the most-anticipated events of the last decade. Find out what you, the experts, thought about it