The bright lights of Oscar night will shine on PosterGarden when Silhouette Optical, an international manufacturer of high fashion eyewear, sets up its display in the gifting lounge before the 82nd annual Academy Awards on Sunday, March 7.
Should event planners pay attention to social media? To find out, we went to the experts. Here, writer Marion Renk-Rosenthal investigates what you need to know about the evolving online world. Below are the highlights of her interview with marketing expert Allen Weiss of the University of Southern California’s Marshall School of Business.
Freeman, a provider of services for face
When branding an event, perception is the reality. Color, style and creativity are all important. But perhaps most important is remembering what branding means, literally — searing an image or message into someone’s memory. The key to that? Repetition, repetition, repetition. Check out three events that got it right.