Veteran Marketer: Why Event Pros Should be on Social Media
Posted Sep 02, 2009 News | Facebook | LinkedIn | marketing | social media | Twitter
Should event planners pay attention to social media? To find out, we went to the experts. Here, writer Marion Renk-Rosenthal investigates what you need to know about the evolving online world. Below are the highlights of her interview with marketing expert Allen Weiss of the University of Southern California’s Marshall School of Business.
