event marketing

PosterGarden Makes it to the Academy Awards

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Silhouette will present it's product on one of PosterGarden's Rollup Banners at the 82nd annual Academy Awards.

The bright lights of Oscar night will shine on PosterGarden when Silhouette Optical, an international manufacturer of high fashion eyewear, sets up its display in the gifting lounge before the 82nd annual Academy Awards on Sunday, March 7.

Freeman White Paper Offers Tips for Event Marketers

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Freeman, a provider of services for face

Event Cost Saving Tips from the Pros

| Published in April 2009
New York-based Shawn Rabideau Events & Design’s packages offer clients scaled-back but still upscale design, incorporating less-expensive in-season flowers, containers the company has in stock, and less labor for delivery and setup (www.shawnrabideau.com) Event pros are coming up with innovative ways to spend less without compromising impact. Here’s how you can too

11 Dynamic Signage Ideas

| Published in March 2009
From the size of a building to the size of a table, signs come in many different varieties. Looking for the right sign for your event? Here are 11 ways to communicate your message

Super Messaging

| Published in September 2008
Guests of American Express Canada become part of the Toronto skyline. Look! Up in the air! It's not a bird or plane — it's the latest impression magnet for event marketers

Building your Event Branding

| Published in September 2008
"Blu," this event's brand, was integrated throughout the event, from the servers, to the cocktails, to the tables and beyond. Transform your event into a multi-faceted marketing experience with these branding strategies

New York Design Firm THD Brings on New Partner

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Bill Groener

Bill Groener, former vice president and

Get Ready to Get Online

| Published in August 2008
Your audience is ready. Are you? Here are the four things you need to know to successfully market your event online

How Can We Help?

| Published in August 2008
To launch new materials to a sales team, BKA created a stylish fashion show using New York runway models carrying and wearing the marketing materials as they made their way down the catwalk. Marketing agencies know the tricks of the trade. Here’s how to bring one in on your next event — and how to do it right

Freeman Names New AV Leader

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Ken Sanders is the new president of the AV U.S. division at Freeman.

Dallas-based Freeman said Ken Sanders will join the company as president of the audio visual U.S. division Aug. 18, replacing Craig Smith, who retires in September.

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