top tips

For many of your clients, the days leading up to an event can be an exhilarating swirl of fun, high emotion and unforgettable moments. But most likely, underneath the excitement they may dreading the dreary stuff that comes after the event—such as writing thank you cards.

Keeping employees happy and productive can be challenging even in good times. St. Louis-based experiential marketing agency Switch—Liberate Your Brand, hosts a major teambuilding event for its 100-plus employees called “Field Day” every fall. They post official rules on a Wordpress site, and teams compete for cash prizes, gift certificates and vacation days.