An Example of Why Live Events Will Thrive
Current trending reports still support the statement: live events will continue to be an instrumental piece of our society and will, in fact, see a steady growth pattern in the coming decade.
Big supporters of online, virtual, and social media developments in events would sometimes have us believe that the world of live events is being quickly taken over by these new technology options.
I think that most sensible event professionals will agree that hybrid events and incorporating virtual, social media and new technology into live events is really where our industry is headed. I agree. However, I’d like to make a strong case to support my first statement regarding the importance of live events and why they are here to stay.
I was recently in a position to watch a keynote speaker, who I was extremely interested in seeing, via a live video stream. He was speaking to 1000 or so people and I knew that his content would be fabulous. As I sat at my computer, watching him in a 12” version of himself, I found myself a bit bored. I thought that his delivery was a little slow and awkward. As I predicted, I enjoyed the content. However, he wasn’t everything that I expected him to be from a perspective of inspirational, motivational and dynamic.
I conferred with several friends, who had actually been there to see him speak in person. The reviews were GLOWING! “Best ever.” “King of all keynote speakers in our generation.” “Dynamic.” “Personable.” “Brilliant.”
Wow. Had we been watching the same delivery? Yes, he had been brilliant, but on top of it, the audience had gone crazy for him.
From my desk, the audience didn’t seen engaged at all. From what I hear though, they were totally engaged and enthralled. We can discuss at another time how, perhaps a more integrated virtual delivery might have engaged me a bit more from a far. But, for the time being, I’ll just say that this experience supports the notion that though our events are changing, the importance of our profession in live events and live event design is here to stay.
Meredith McIlmoyle, Publisher
Email me at firstname.lastname@example.org.