Event Profile: Viva Orlando

A financial firm won big with this on-budget, casino-themed event

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Eddie Diaz, president and owner of Orlando, Fla.-based Encore Creations, listened attentively to the goals and needs of his client, a financial firm, in creating this vibrant casino event. The event theme reflected the concepts of money and risk-taking that are part of the firm’s world. Clients and top representatives filled the guest list.
The end-client’s primary objective was to provide a fun evening that would encourage interaction and networking among attendees. What better way than to get the guests relaxing in Florida and cheering each other on around gaming tables?
Another objective was consideration of the budgetary constraints typical in today’s economy. While staying within budget, Diaz ensured that the format optimized opportunities to attract new clientele and retain current clients. This casino party generated its own excitement along with a “money attitude” consistent with the theme of the event hosted by a financial institution. With its potential for testimonials, recommendations and future contacts, the gaming party kept guests talking about the event and its host firm long after its conclusion.
When guests arrived, they were greeted by glamorous showgirls and escorted along the red carpet to the “living table” for a cocktail. The novelty of a showgirl surrounded by her gown was not only an ice breaker, but set a tone of fun and warm hospitality for the evening.
Lighting throughout the event added to the ambiance. With a few washes and uplights, Pro Audio Visual’s effects kept the room moving and alive.
Another unexpected touch was the black feather centerpieces. While the feathers suggest Las Vegas black-tie glitz, black might seem a somber choice of color to some. But it was all part of the plan, according to Diaz. “Be flexible,” he says. “Vendors may have extra products that they are willing to rent for a price more within your budget. See if you can negotiate a compromise. For example, my decorator, Cheryl’s Distinctive Creations, had a large number of black feathers, so there was the opportunity to reach a better price for us and display this product in a most positive environment.”

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About the author: Carolyn S. Baragona

Carolyn S. Baragona is the vice president of Event Solutions.

Contact: carolyn@event-solutions.com