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Building your Event Branding

Transform your event into a multi-faceted marketing experience with these branding strategies

by Siiri Lobe | Published in September 2008 | |
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"Blu," this event's brand, was integrated throughout the event, from the servers, to the cocktails, to the tables and beyond.The servers dressed according to the "blu" theme.The blue cocktails were the perfect compliment to the "blu" theme.From the screens, to the backdrop, even into the floral arrangements, this design maximized OfficeMax's brand exposure.The Office Max brand was prominent even throughout the floral arrangements.Office Max was integrated into every possible element of the event without being overpowering.Custom logoed invitations, response cards and menu cards tied into the décor and the overall event using the color red.A giant globe reinforced the "one world" theme.Invitations, response cards and menu cards all carried the same brand of the event.

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Events today give corporations the oppor

About the author: Siiri Lobe

Guest columnist Siiri Lobe is a producer at The Meetinghouse Companies Inc., a Chicago-area special event design and production company.

Contact: slobe@meetinghouse.com


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