Next-Generation Sports Hospitality

Corporate Entertainment ain't Like it Used to Be

| Published in September 2007
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The Tournament Club at the NCAA Men’s Final Four was designed as a club atmosphere that captured the excitement, spirit and heritage of the Final Four while treating guests to a premier hospitality experience.This corporate hospitality concept aimed to give guests an “insider” experience — one they couldn’t get anywhere else.

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Chocolate and peanut butter. Fish and ch

About the author: George Pollington

George Pollington is vice president, corporate hospitality, with rEvolution, a Chicago-based integrated sports marketing and media services agency.

Contact: gpollington@revolutionworld.com