Beyond ROI
Leverage your Greatest Asset — Attendees’ Knowledge
by Joseph DiVanna | Published in September 2007 Focus on Event Marketing
Industry conferences and corporate meeti
About the author: Joseph DiVanna
Joseph DiVanna is the managing director of Maris Strategies, a Cambridge, United Kingdom-based think tank for business innovation, and the author of numerous books on business, finance and human capital management.
Contact: joe.divanna@marisstrategies.com