Show Business is My Business

Use Entertainment to Grow your Attendance

| Published in October 2007
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Don’t underestimate the role of entertainment in drawing attendees to your conference or event.

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Whether your guests are in town for a co

About the author: Larry Wilson

Larry Wilson is a past president and active member of the Association for Convention Operations Management and general manager of the University of Virginia’s John Paul Jones Arena.

Contact: Lwilsonjpjarena@virginia.edu