ROI for Dummies

It's as Easy as 1, 2, 3...4, 5

| Published in October 2007
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Imagine your most important annual meeti

About the author: Jack Phillips and Jon Wollenhaupt

Jack Phillips, who holds a doctorate in human resource management, is chairman and founder of the ROI Institute (www.roiinstitute.net), which represents over 30 years of experience in the measurement and evaluation of training, human resources and technology.

Jon Wollenhaupt is vice president for Excel Meetings and Events, a San Francisco-based meeting management and event marketing company.

Contact: jack@roiinstitute.net; jonw@excelmeetings.com