Relationship Advice

Strategic Vendor Partnerships Offer Unexpected Value

| Published in November 2006
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It took many partners to put together this Moroccan-themed event for 600 customers of used vehicle services provider and auto marketplace Manheim.From left to right, producer Terry Singleton worked with Manheim’s manager of tradeshows and events, Tracy Stuckrath, and strategic vendor partners Doc Waldrop of Infinite Designs, Dawn McCants of Evention Show Productions and (not shown) John Scarelli of

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Many of us find ourselves in a situation

About the author: Terry Singleton

Terry Singleton, CSEP, is president of Atlanta-based CCP Events Inc.

Contact: tsingleton@ccpevents.com