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The word on corporate social responsibility? You can bring together company and community — it’s ‘just plain good business’

by Laurel Coote | Published in May 2008 |
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Top executives worked together on a Habitat for Humanity build during an executive management program (planned by Meetings That Give Back) that included strategy sessions, networking and team building.As part of the National Urban Intern Retreat conference, 30 interns from around the country spent a day working at a Los Angeles Habitat for Humanity worksite.The Building for Children event, which kicked off a hospital capital campaign, offered educational activities and speakers. Invited to join the festivities, community members left with branded takeaways and other collateral.

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About the author: Laurel Coote

Guest columnist Laurel Coote, a certified meeting manager, is president of Meetings That Give Back, a Torrance, Calif.-based specialty event planning company that brings companies and communities together.

Contact: lcoote@laureligroup.com


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