After the AIG Effect: Planning Events in Today's Economy

In today’s atmosphere of frugality, how do you spend less without lessening your event’s impact? One planner found out

| Published in March 2009 | | | | |
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Understated but elegant floral design was part of Leslie Weekes’ strategy for creating an impactful event experience without looking fiscally irresponsible.

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Just three years ago, I was part of a ro

About the author: Leslie Weekes

Guest columnist Leslie Weekes is the conference and special events manager for a higher education association in Washington, D.C. She is also co-founder and principal of Leslie-Manning Events LLC.

Contact: leslie.weekes@gmail.com