Extraordinary Measures
Today’s marketing environment is challenging, but you’re five steps away from revolutionizing your event marketing program
by Jeffrey A. Rutchik | Published in March 2008 Focus on Event Marketing
More competition, fewer budget dollars —
About the author: Jeffrey A. Rutchik
Guest columnist Jeffrey A. Rutchik is a senior vice president of client services/worldwide and general manager at George P. Johnson, an experience marketing agency ranked by Advertising Age as one of the World’s Top 25 marketing organizations.
Contact: jeff.rutchik@gpj.com