The Right Message
Boost your Event Attendance with Guided Voicemail
by Mika Kaitila | Published in March 2007 Focus on Event Marketing
It’s a fact — events are here to stay. S
About the author: Mika Kaitila
Toronto-based Mika Kaitila is founder and CEO of Boxpilot Inc.
Contact: mika.kaitila@boxpilot.com
Thanks!
Submitted by crystalweaver on January 17, 2008 - 12:20pm.
Thanks for the feedback! We love real-world commentary like this. Excellent.
Crystal Weaver
Marketing & PR Director
Event Solutions
Increased event attendance
This solution actually works. We needed help getting people to our shows. The last minute phone call to the attendees, just a few days before the event actually increased the attendance volumes.
This is a new type of hybrid call center. If the contact person is not present, and they encounter voicemail instead of the live contact, they drop a message about the event, into the voice box.
The message was pre-recorded in advance by my event co-ordinator.
We experienced an approximate 25% increase in attendance with voicemail courier. We shopped around for the Guided voicemail service and found a better rate with a provider called voicemail courier.
There is also a 3rd provider of this type of service, whos name I cant recall, but we found the cost was also too high.
Now I use voicemail courier for lead generation too.