Marketing on the Move

Don’t Wait for them to Come to you — Go to Them

| Published in March 2007
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The Arizona State Fair was just one of over 60 stops during Hewlett Packard’s mobile marketing campaign, the You + HP Experience Tour.

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Marketing spending is always one of the

About the author: Lee Stoll

Lee Stoll is executive director of business development for EventCorp, a nationwide firm specializing in moving and stationary events.

Contact: lstoll@eventcorp.com