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Runway Show Dynamo Talks Ego, Inspiration and Escaping the Office

by Rachel Globus | Published in March 2007
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A good producer must be able to mix versatility with personality, says fashion show producer Alexandre de Betak. Above, the striking look de Betak created for the launch of Jil Sander’s fragrance Sun.Working from the inspiration “jail,” de Betak created white frames, each containing a cube around which a blindfolded model would turn for this John Bartlett collection. A whispery yet loud soundtrack played, interrupted every two minutes by the harsh metDe Betak kept newsworthy and true to his client Jil Sander’s brand identity with the launch of Pure, the fragrance following Sun.

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Alexandre de Betak is the biggest name i

About the author: Rachel Globus

Rachel Globus is the former editor and education director for Event Solutions.


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