Building Brand Power

Strategic Marketing for Trade Show Exhibits

| Published in March 2006
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Optimum Nutrition’s new exhibit booth made a strong statement with lightweight materials – perfect for the company’s audience and its budget.Fitness models helped convey the theme of strength.Market research guided RiteAid’s new strategy of matching its recruitment materials with its consumer brand marketing.

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Getting attention at an extreme bodybuil

About the author: Sara Pearsaul Vice

Sara Pearsaul Vice is a freelance writer based out of Chicago.

Contact: spearsaul@sbcglobal.net