Picture-Perfect Events

Branding Woes? Find the Right Photographer

by Greg Jenkins | Published in June 2006 Focus on Photography

“We love what we do, and we love a good challenge,” says photographer Nadine Froger, who shot this X Box event produced by Zed Ink Inc.

Ruda Photography shot this event designed by Steve Kemble, capturing the overall feel as well as the detailed tabletop design.

Tell your photographer what’s important to you, whether it’s food, décor or entertainment, as in this TV Guide event produced by Event Eleven and shot by Nadine Froger Photography.

Photojournalist Glen Johnson sees shooting an event as telling its story, and prefers candid rather than posed shots.

Glen Johnson of Eugene, Ore.-based Aperture Photographics shot this event.

Pauline Parry of Good Gracious! Events Inc. has new photos taken for her portfolio every year.

Elizabeth Massini took this shot for Los Angeles-based Good Gracious! Events Inc.

Photos provide “unlimited branding opportunities” after the event, says Marc Grauer.

Specialty Imaging International incorporates event photos into badges, magazine covers, bobblehead dolls and multimedia slide shows, among other uses.

Shirley Borchardt’s photo of an event showcasing the Four Seasons Hotels and Resorts will yield marketing opportunities for the company long after the event

Borchardt, a self-proclaimed perfectionist, spends a considerable amount of time after the shoot making color corrections, editing and sifting through multiple images to present options to her clients.

Images

They are beautiful and have unlimited us

About the author: Greg Jenkins

Greg Jenkins is a partner of Long Beach, Calif.-based Bravo Productions, a full-service event planning and production company specializing in staging corporate functions nationwide.
Contact: greg@bravoevents-online.com

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