Medium as Message

Targeted Entertainment Delivers

| Published in June 2006
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Quicken Loans’ Gilbert Awards use entertainment for employees by employees. The message? The employees are the company’s stars.

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It’s safe to say that almost every event

About the author: David Jaffe

David Jaffe is vice president, marketing and account services, of Southfield, Mich.-based Star Trax Corporate Events, a national event production and management firm.
Contact: djaffe@startraxevents.com