Managers' Corner
Keeping an Eye on the Bottom Line
by Chris Baggott | Published in July 2007 Departments
In only a few short years, it’s taken ov
About the author: Chris Baggott
Chris Baggott is the cofounder and chief marketing officer of ExactTarget, an e-mail marketing software firm. He recently published “E-mail Marketing by the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level.”
Contact: chris@exacttarget.com