Beyond the Convention Center

Execute Successful Client Events in a New or Existing Market

| Published in July 2007
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One key to a successful event is taking the lead with your client.Let the ultimate goal of getting your client's message across to attendees guide your event design.The main goal with entertainment is to be creative.Picking the right venue means looking at how your event fits into attendees' overall schedule.Trapeze artist, magician, drag queen—creative entertainment will grab the attention of jaded attendees.

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As companies search for new and innovati

About the author: Shawn Rabideau

Shawn Rabideau is president of New York-based event production company event ergonomics LLC.

Contact: shawn@eventergonomics.com