The Final Calculation

Case Study: Finding the Annual Conference's ROI

| Published in January 2008
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Marilyn Hansen, a meeting planner with C

About the author: Jack Phillips and Jon Wollenhaupt

Jack Phillips, who holds a doctorate in human resource management, is chairman and founder of the ROI Institute (www.roiinstitute.net), which represents over 30 years of experience in the measurement and evaluation of training, human resources and technology.

Jon Wollenhaupt is vice president for Excel Meetings and Events, a San Francisco-based meeting management and event marketing company.

Contact: jack@roiinstitute.net; jonw@excelmeetings.com