Focus on Marketing

11 Dynamic Signage Ideas

| Published in March 2009
From the size of a building to the size of a table, signs come in many different varieties. Looking for the right sign for your event? Here are 11 ways to communicate your message

Super Messaging

| Published in September 2008
Guests of American Express Canada become part of the Toronto skyline. Look! Up in the air! It's not a bird or plane — it's the latest impression magnet for event marketers

Building your Event Branding

| Published in September 2008
"Blu," this event's brand, was integrated throughout the event, from the servers, to the cocktails, to the tables and beyond. Transform your event into a multi-faceted marketing experience with these branding strategies

Get Ready to Get Online

| Published in August 2008
Your audience is ready. Are you? Here are the four things you need to know to successfully market your event online

How Can We Help?

| Published in August 2008
To launch new materials to a sales team, BKA created a stylish fashion show using New York runway models carrying and wearing the marketing materials as they made their way down the catwalk. Marketing agencies know the tricks of the trade. Here’s how to bring one in on your next event — and how to do it right

Campaign Countdown

| Published in February 2008
Sample Marketing Plan: 2008 Conference Launching a marketing campaign successfully is all in the timing. Here’s how to go from better late than never to never late and great

Planning 2.0

| Published in February 2008
Jeans brand 55 DSL used technology to build relationships with customers by enabling them to travel along with this contest winner via online video postings, blogs and discussion forums. It’s is no longer about banners and logos. Event marketers, are you listening?

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