Focus on Gen Y

The Future of Rentals

| Published in February 2008
What does Gen Y mean for the rental industry? Event rental pros sound off on the next big thing to hit events

It's Not You

| Published in February 2008
The Virtual Army Experience (on the right) targets 17- to 24-year-olds as it travels to events such as this NASCAR race at the Phoenix International Raceway. A new generation is changing the rules of event marketing, so stop talking and start listening

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