Focus on Event Marketing

Booths, Not Bucks

| Published in March 2008
Reasonably priced exhibits, such as the one shown in this rendering from exhibit solutions provider Nimlok, are one key to saving money. Big-picture strategies like avoiding rush charges are another. Spending too much on your trade show exhibit? Try these top 10 big-picture cost-saving tips

Extraordinary Measures

| Published in March 2008
The Toyota FJ Cruiser benefited greatly from its integrated live and online marketing campaign. Today’s marketing environment is challenging, but you’re five steps away from revolutionizing your event marketing program

Attending to Attendance

| Published in December 2007
Design an Effective Marketing Campaign

Beyond ROI

| Published in September 2007
Figure 1 Leverage your Greatest Asset — Attendees’ Knowledge

A New Event Marketing

| Published in September 2007
Yes, but are you Marketing your Event?

Next-Generation Sports Hospitality

| Published in September 2007
The Tournament Club at the NCAA Men’s Final Four was designed as a club atmosphere that captured the excitement, spirit and heritage of the Final Four while treating guests to a premier hospitality experience. Corporate Entertainment ain't Like it Used to Be

Timing is Everything

| Published in June 2007
Sponsorships Require a Little Know-How, a Lot of Time

The Right Equation

| Published in June 2007
For client CollabNet, a collaborative software development company, CMP Custom Events brought in influential writer Thomas Friedman to discuss Web 2.0’s meaning to the global economy and attendees’ everyday lives. Custom Events + Key Messages = Productive Business Relationships

The Right Message

| Published in March 2007
Boost your Event Attendance with Guided Voicemail

Mission: Sponsorship

| Published in March 2007
The festival secured SoCal supermarket giant Ralphs as a premium sponsor. Need Sponsors? Don’t go into Battle Unprepared

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