What Sponsorships Mean to Sponsors
Sponsors are the bread and butter of events. And these days, sponsorships are even more essential as companies look for the most effective ways to communicate their message to a targeted audience. Joseph Goode, corporate spokesperson for Bank of America, the official bank of the NFL, elaborates on what sponsorships mean to his company:
{why B of A sponsors the Super Bowl} “The Super Bowl is one of the most iconic sporting events of the year with a broad national fan base. Having an involvement in the game is a very strong business-generating platform for Bank of America.”
{B of A’s goal in sponsoring an event of this caliber} “Our goal is really to engage fans that are very passionate about professional football and offer solutions that enable them to make their passion for football an everyday banking experience.”
{the true value of event sponsorship} “Unlike traditional forms of advertising, sponsorship marketing allows us to interact with our customers in a very emotional way with something they’re very passionate about. That emotion and passion transfers to the Bank of America brand and they’re more likely to use us. We want to be where our customers are and our customers are patrons of the MLB, the NFL and the Olympics.”
“Budgets have been greatly reduced this year. There has been more bundling of sponsors for one event versus the individual companies sponsoring their own event in an effort to save money.”
— Stefanie Berry, executive producer and president of Showorks Inc., who is producing at least one Super Bowl event in 2009.
“These events require a lot of pre-planning to maximize the use of space during an event — as well as flawless execution to have everything set up and ready to go in an extremely tight timeframe.”
— Mark Wood, VP southeast region for Berwyn, Pa.-based ModSpace. ModSpace will provide over 45,000 square feet of temporary space for Super Bowl XLIII media, security and tailgate festivities at Raymond James Stadium.
About the author: Aubrey Blankenship
Aubrey is the senior editor and art director of Event Solutions magazine.
Contact: aubrey@event-solutions.com