Virtual Events, Real Impact

With rising travel costs and busier schedules, there’s never been a better time to go virtual. Here’s how to get results

| Published in February 2008
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With the cost of travel and greater user familiarity with the online space, virtual events are an increasingly attractive option.

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These days, if you can plan it in real l

About the author: Brent Arslaner

Guest columnist Brent Arslaner is vice president of marketing for Unisfair, a virtual event firm. Contact: brenta@unisfair.com