Planning 2.0

It’s is no longer about banners and logos. Event marketers, are you listening?

| Published in February 2008
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Jeans brand 55 DSL used technology to build relationships with customers by enabling them to travel along with this contest winner via online video postings, blogs and discussion forums.

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Marketing strategy is changing. Indeed,

About the author: B. Scott Taylor

Guest columnist B. Scott Taylor is founder and president of Taow Productions, a marketing agency located in Portland, Ore. Contact: info@taowproductions.com