It's Not You

A new generation is changing the rules of event marketing, so stop talking and start listening

| Published in February 2008
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The Virtual Army Experience (on the right) targets 17- to 24-year-olds as it travels to events such as this NASCAR race at the Phoenix International Raceway.Participants register for the Virtual Army Experience. Exchanging personal data for an experience was a key element of the program’s effectiveness.More than 10,000 square feet, the VAE travels around the country to air shows, NASCAR races and hot rod events.

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Enter the Virtual Army Experience, and y

About the author: Rachel Globus

Rachel Globus is the former editor and education director for Event Solutions.