Event Currents

Relationship Advice

by Terry Singleton | Published in November 2006

It took many partners to put together this Moroccan-themed event for 600 customers of used vehicle services provider and auto marketplace Manheim.

Strategic Vendor Partnerships Offer Unexpected Value

The Right Stuff

by Lara Baldwin | Published in November 2006

Realizing your event vision — such as this Blender-vitaminwater MTV Video Music Awards after-party — means asking the right questions to find the right partners.

Choose your Event Production Firm with these 5 Questions

The Strategic Producer

by Pamela J. Zombeck | Published in November 2006

Your general session may brilliantly realize your event objectives, but are all the other elements of the show reinforcing the same message?

Is it Time to Add a New Member to the Event Team?

The Final Hurrah

by LaRita Marie Heet | Published in November 2006

JoEda Gregory put together this vignette as an example of a creative, personalized way in which a loved one can be honored.

Are Funerals Becoming the Next Special Event?