Event Currents

How Social Media is Changing the Face of Meetings

| Published in June 2009
A side screen (not pictured) showed relevant tweets during this discussion at an association conference. Planner Jeff Hurt further lowered the barriers between audience and panelists by removing the onstage table that often separates the two groups. The Web 2.0 revolution is changing the way we meet. Here’s how to change with it

Increase your Value Without Lowering your Prices

| Published in May 2009
As budgets tighten, it’s time to focus on how to solidify your career or business — for now, and for brighter days ahead

Event Cost Saving Tips from the Pros

| Published in April 2009
New York-based Shawn Rabideau Events & Design’s packages offer clients scaled-back but still upscale design, incorporating less-expensive in-season flowers, containers the company has in stock, and less labor for delivery and setup (www.shawnrabideau.com) Event pros are coming up with innovative ways to spend less without compromising impact. Here’s how you can too

The Future of Meetings in a Post-A.I.G. Economy

| Published in February 2009
Three executives from inside the event industry — and outside — speak out about where the industry is and where it needs to go

It's a Growth Thing

| Published in December 2008
Event companies can expand sales and profits — even in a challenging economic environment. Here’s how

Décor, Maximized

| Published in December 2008
A duo of colored votive candles, accented by rose petals, provides an inexpensive, yet elegant centerpiece. Heading into 2009, resolve to do more with your décor. Here’s how to get the most out of it for every aspect of your event.

Holiday Savings

| Published in November 2008
Using ornaments rather than flowers means you can reuse your décor elements. You can still throw a spectacular holiday bash, even in tough economic times. Here are seven ways to save

Work with Me, Baby

| Published in October 2008
We searched the industry high and low to find the biggest issues and the best solutions to planner-caterer challenges. Here's how to help them help you

China. In the Event Business for 3,000 Years

| Published in August 2008
Lanterns adorn a traditional Chinese temple during annual Lunar New Year celebrations. Lantern festivals date back to the 1st century B.C.E. in China. China’s taking center stage this summer — but the Beijing Olympics are only the latest in three millennia of spectacular events

Taking Control

| Published in July 2008
If you plan it just right, your attendees will never notice all the high-security work that goes on behind the scenes. Doing planning work in the public sector taught one planner lessons that every corporate event pro should know

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