The Idea Factory 2007
Event pros came together in Miami this August to discover the latest in event innovation. Here’s a taste of what they found.
Published in December 2007 The Idea Factory 2007 in Review


This summer, thousands of event professionals converged on Miami in search of one thing: education. And the 2007 Event Solutions Idea Factory delivered even more than the event community could have anticipated — whether it was a new strategy presented in the classroom, a novel décor idea exhibited on the show floor or any of the hundreds of event innovations brought to life during the evening events.
Kicking off with a passionate exploration of the event experience, the Idea Factory ushered attendees into the show with the Welcome Reception, Passionatta. Over the following days, the education continued in packed seminars and on the Idea Stage in the center of the exhibit hall, where the featured speakers won over attendees who had come from as far away as Brazil, Wales and Nigeria. A trade show floor bursting with ideas and spectacular events rounded out the nonstop learning experience.
Over the next few pages, get an education in the event innovation the Idea Factory had to offer — and get ready for it to start all over again at the Event Solutions Idea Factory and catersource Conference & Trade Show, Feb. 24-28.

