Project Grammy: The Event Solutions Challenge

Three Days, Three Teams, Three Winning Designs

Published in December 2007 The Idea Factory 2007 in Review

Team Blue, headed by Veronica Walsh (second from left), owner of Planning the Globe, included staffers Thomas Smith, director of audio visual, and meeting planners Lauren Cooke and Katie Griggs.

(left to right)Team Captain Tina Wolpow, director of event development at Art of the Party LLC, J. Michael Hicks, Event Design & Entertainment Production; Dana Macnamara, Universal Orlando Resort; and Shannon Hawkey, Lockheed Martin.

“It was a very successful team builder resulting in achieving strong friendships with industry peers,” said Wolpow of her experience at the competition. Team Red’s disco design included authentic ’70s fashions and memorabilia and a groovy DJ.

The competition gave the teams the opportunity to work side by side with two very talented and creative teams from other parts of the country and the many product providers on the show floor.

“We created some astounding memories for our team, as we learned from one another and about one another — and isn’t that really what the event industry is all about?” said Walsh.

The reflecting ball that was part of the table décor symbolized looking into the past, present and future of the music industry and The GRAMMY Awards.

The unique floor covering designed by the LTeventions team featured 2,000 yellow Ecuadorian roses, vintage records, and album covers complementing the black, white and yellow décor.

Team Yellow: (left to right) Craig Baird, warehouse manager; Marty Mundo, production director; and Sue Kincaid, AIFD, floral director, put together a flower arrangement using their signature color.

Juxtaposing the old and the new through color, texture and the overall style, the team created a sense of nostalgia while still reflecting the glamour of the rock and roll lifestyle.

Images

Reality-style competition met the event

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