Ideas in Action

Stop Looking Fishy

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Courtesy: Vista System
Plastic buckets, metal pails and fish bowls — the industry’s way of soliciting business cards and information for contests, suggestions and surveys. But is that really the only way? Vista System International didn’t think so, so it created something that was actually meant for the job it was doing — a Suggestion Box. At nearly a foot tall and 6 inches wide, the Suggestion Box can be placed on a table or can sit on a stand-alone post. Graphics can be changed on the box to reflect the content, so use it for your survey responses, business cards or raffle tickets — and leave the goldfish bowls to the guppies.

For more information, visit www.vistasystem.com.

Less Stress, More Display

Courtesy: PosterGarden
When it comes to trade shows and event displays, portability is key. Tables, banners and marketing materials are hard enough to cart around without the added stress of carrying and setting up racks and stands. PosterGarden has tried to make that process as easy as possible with its new line of portable displays, the Flora and Lonicera banner stands and the Alisma brochure rack. Each display was designed for easy setup and tear-down without sacrificing on style. The banner stands are built to resist bending — and best of all, there aren’t any of those tiny detachable pieces that always end up under the floor mat in your car.

For more information, visit www.postergarden.com.

Three-Ply Marketing

Courtesy: JI Worldwide
Put your words on their lips with High Definition Napkins designed by JI Worldwide Inc., a guerrilla marketing company specializing in innovative marketing concepts. High Definition Napkins are full-color, usable napkins that can be imprinted with any image, logo or concept. Images are printed on three-ply facial tissue with a liquid-safe, water-based ink, and you have the option of printing a different image on each of the four square panels of the 5-inch-square napkin. Once printed, JI can distribute the napkins to restaurants, sports venues, cinemas, nightclubs and other places where the message will be used and seen.

For more information, visit www.hdnapkin.com.

Marketing You

Courtesy: Creative E-Concepts
When it comes to getting the news out about your company, you turn to your PR or marketing departments for assistance. But what if you are the marketing and PR departments, as well as sales, accounting and production? That’s why Creative E-Concepts, a full-service newsletter company, has created marketing solutions specifically for small businesses that don’t want to look so, well, small. E-Concepts creates complete e-newsletters by writing customized articles and then designing, laying out and sending the newsletter to your list of recipients. Each newsletter can be tracked by readership as well as any links contained in the article.

For more information, visit www.creativeeconcepts.com.

Looking for Compatability?

Courtesy: Aztec Tents
For anyone who’s ever been frustrated with the incompatibility of different tent companies’ products, Torrance, Calif.-based Aztec Tents has a solution. The company has introduced a series of products — appropriately called “Compatible-Plus” — of tents and individual components that are compatible with other models on the market. For Aztec President Chuck Miller, it’s all about freedom of choice. “For decades, our industry’s customers have been held to the standards by which their specific vendors operate,” he said in a release. “Aztec Tents … is dedicated to changing that and providing customers the freedom to increase or modify their tenting inventory from the best available source.”

For more information, visit www.aztectents.com.