Expo

Trade Show Floor Delivers from Start to Finish

Published in December 2007 The Idea Factory 2007 in Review

The trademark Sneak Preview Party provided an ice-breaking atmosphere which served as a catalyst for cementing relationships between exhibitors and potential clients throughout the trade show.

Platinum Sponsor Panache…A Classic Party Rentals Company welcomes attendees to its unique pavilion featuring products available at Classic’s many national locations.

For the second year in a row, Platinum Sponsor OPEN from American Express generated excitement with its Vespa giveaway. Winner Paola Marin of Miami didn’t have to ship the scooter far.

Platinum Sponsor Sculptware has created several new designs and styles of its easy-to-use Poptop table covers, Sculptchairs and other products designed to transform ordinary furniture to fit any occasion.

Dennis Smith of ASI Production Services explains his range of services to passersby on the trade show floor. ASI was the exclusive drape and staging provider for the Idea Factory’s events.

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The education moved from the classroom to the trade show floor as hundreds of exhibitors sought to build relationships with thousands of potential and current clients and to show off their latest ideas.

From the Sneak Preview Party — featuring entertainment, cocktails and snacks made possible by the Idea Factory’s Platinum Sponsors — to the last day of exhibiting — when exhibitors and attendees closed the deals discussed during the show — the trade show floor was the epicenter of the 2007 Idea Factory.

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