Home

Hold the Logoed Napkins

Is the Theme Dead? Well, Yes and No

by Dan Sundt | Published in August 2007
AddThis Feed Button
Audi’s dealer meeting was designed to give dealers the same personal, unique, responsive experience that Audi wanted them to give its upscale clientele.Wayne State University President Irvin D. Reid addresses a crowd at an event in which subtle theming was used strategically to support the business objective of cultivating relationships with potential donors.Taking dealers to the Rose Bowl was one aspect of the experiential theming Audi employed at its dealer meeting.

Images

There are those who say the theme is dea

About the author: Dan Sundt

Dan Sundt is vice president and chief experience officer of Madison Heights, Mich.-based MVP Collaborative LLC, a strategic communications company that creates and executes branded experiences and branded entertainment on behalf of Fortune 500 clients.

Contact: dan.sundt@mvpcollaborative.com


» login or register to post comments | email this page|