Consistent Success
Uncover the Power of your Brand Message
by Allison Saget | Published in August 2007 Event Currents
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About the author: Allison Saget
Allison Saget is president of her own event marketing consulting firm and author of “The Event Marketing Handbook: Beyond Logistics and Planning,” from which this article was adapted. She presented her seminar, “Those Dirty Little Words: ‘Let’s Do a Great Event’ — An Integrated Approach to Event Marketing,” at the 2006 Event Solutions Idea Factory and will present again at the 2007 show.
Contact: allison@eventblt.com