Your Name Here
Get your brand in front of their eyes and keep it there with these seven unique giveaways
by Terah Shelton | Published in April 2008 Focus on BrandingMake no mistake: not all giveaways are created equal. Sure, you’ve given away pens, calculators, notepads and chocolate. Yawn. But if you really want to go the extra mile and make an impression on today’s busy, jaded audiences, you have to find a new way to get your name in front of their eyes and keep it there.
Fortunately, there are tons of new items available for branding, from bottles of soda to flameless candles to eco-friendly gizmos. Here are seven ways to get your logo on.
Jones + You
Jonesing for a way to impact your next corporate meeting or event? Try personalizing a bottle of Jones Soda. Simply log on to myjones.com, upload your logo or a picture, and select from a rotation of Jones soda favors that include Blue Bubblegum, FuFu Berry and Green Apple. Your personalized bottles will leave your corporate logo imprinted in their minds and a good taste in their mouths!
the numbers Minimum order: one case or 12 bottles (approximately $29.99, not including shipping). Shipping costs vary depending on quantity, address and method. Orders arrive via UPS Ground in three to four weeks. Discounts for large orders available. www.myjones.com
Let There Be Lighted Pens
They say the pen is mightier than the sword — and with a custom-imprinted Polka Dot Carabineer LED Pen, your event will be one for the books. This stylish pen is available in four perforated sponge grip colors: blue, red, green and black, with matching color carabineer clips. Logos are etched into the shiny silver barrel.
the numbers $3.50 per pen for orders of 100 and $2.75 per pen for orders of 250. Also available in large quantities of 500, 1,000 and 2,500. Add $45.00 for a one-time setup fee. www.identity-links.com
Bottle O’ Brand
Global sales of bottled water are estimated at over $100 billion a year. Why not jump on this fast-growing trend with your own line of water bottles? The Branded Bottle is the first company to offer silk screening on bottles. The sleek bottles look and feel like glass, but won’t break. Choose from two sizes (500 ml or 800 ml), a variety of colors (clear, warm red, cobalt and smoke), and mix and match with cap colors. Depending on order size, additional colors can be selected. An in-house department can also help apply your logo or create one custom. You can also include corporate information or other text on the back of the bottle.
the numbers $0.92 per 500 ml
one-color bottle; $1.67 per 800 ml
one-color bottle. One-time setup fees apply. www.thebrandedbottle.com
Meet Spike
Add a little fun to your event with this spiky USB hub. Brand your company’s logo across the top of this soft ball to connect — literally — attendees to your event. Standard colors are green and orange, but additional colors are available for $40.
the numbers Minimum order: 50 for $15.50 per ball. Requires $50 setup fee. Ships within 10 days of order placement. www.craftwell.logomall.com
Courtesy: Norwood Promotional Products
Ultra Bright
Add a little flash to your event with a flashlight outfitted with three ultra-bright white LEDs. Color choices (blue and silver, green and silver, and red and silver) help highlight your company name across the barrel.
the numbers Approximately $5.66 per flashlight for 100, $5.13 for 250 and $4.80 for 500. Add $50.00 setup charge. Ships in five business days; rush orders ship in two days. www.norwood.com
Eco-Friendly Coasters
What better way to promote sustainability than with eco-friendly coasters and candleholders? Bedrock Industries offers handmade coasters made from 100 percent recycled glass from material that would have sat in landfills. Choose from assorted shooting star coasters, candle bases, blazestone coaster sets, watercolor series coasters and many more.
the numbers Star coasters: $15.00 each. Specialty coaster sets: approximately $38.00 for a set of four. www.bedrockindustries.com
Hold the Flame, Please
Light up your event with flameless candles from Candle Impressions. Battery-operated and coated with real wax, the LED candles remove the risk of fire yet add ambience and character. They do not melt and will last forever, making them a unique giveaway when branded with your company logo of any size. Virtual proofs are available as well as preproduction samples.
the numbers Prices range from $2 to $20; standard production time is three to four weeks. www.candleimpressions.net/events

