Managers' Corner

Racing through Recession: Every business owner can learn a few branding lessons from the Daytona 500

| Published in April 2008
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About the author: Ethan Whitehill

Guest columnist Ethan Whitehill is founder and CEO of Two West Inc., a transformation design firm that helps solve growth problems for brands in transition, with offices in Kansas City and Los Angeles.

Contact: ethanw@twowest.com