It’s Easy Seeming Green

All the hype making your head spin? Don’t let greenwashing make you blue

| Published in April 2008
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“Greenwashing” — over-hyping or misrepresenting the eco-friendliness of a product or service — can make it hard to figure how just how to be “green.”Greening your event requires a quintessential event planning talent: creativity.

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Last June, I found myself walking throug

About the author: Keith Johnston

Guest columnist Keith Johnston is group vice president of OnSite Events Inc., a Chicago-based corporate event planning and design firm that recently launched its OnSite Events Green division to help companies and associations produce sustainable meetings and events.

Contact: keith@onsiteevents.com