‘Heads, Hands, Hearts’

To truly motivate employees, today’s team building programs need to impact the emotional bottom line

by Bill John | Published in April 2008 Focus on Entertainment

Including philanthropic elements in team building activities engages employees on an emotional level. Here, Coors employees sort medical supplies to be delivered to developing countries.

When it participated in a national “Adopt a Classroom” program, marketing agency Barkley divided its employees into teams and had them create their own school names and mascots. The “schools” then competed to raise money.

Jeff King and Vicki Stuckwisch, president and COO, respectively, of Barkley, got into the act as part of the “Adopt a Classroom” program.

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Motivating your team is never an easy ta

About the author: Bill John

Guest columnist Bill John is president and co-founder of Odyssey, a Chico, Calif.-based team building company.
Contact: bill@odysseyteams.com

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