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‘American Idol’ Cast Members are Now Competing in the Corporate Arena

by Rachel Globus | Published in April 2007
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Katharine McPhee, from the fifth season of “American Idol,” performs at the JCPenney Jam, an integrated brand marketing and social responsibility platform that Executive Visions Inc. produced for JCPenney Corporation.EVI provided and produced major celebrity endorsements, including Clay Aiken (season two), for an event designed to engage, inform and drive customers to participate in World Children’s Day, a McDonald’s global social responsibility initiative.From left to right, Vonzell Solomon, Jessica Sierra, Anwar Robinson and Anthony Fedorov, cast members on the fourth season of “American Idol,” warm up for a show offered by Kellogg’s.Once they leave the show, “American Idol” cast members such as Anthony Fedorov (season four) are going on to perform at corporate events and make appearances as part of branding initatives.

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Jeffrey Montie, president of Kellogg Nor

About the author: Rachel Globus

Rachel Globus is the former editor and education director for Event Solutions.


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