Idea Factory News
Liquid, Lights & Lipstick: Fabulous Showcase Event Will Take Inspiration from World-Famous South Beach
by Vicki Carson | Published in April 2007 Departments
The Fabulous Showcase Event, one of the highlights of the Event Solutions Idea Factory each year, is the ultimate experiential marketing event for the industry.
This year, PRI Productions, under the direction of Derek Eaton, will provide the luminescence for this year’s event, entitled Liquid, Lights & Lipstick.
On Wednesday, August 22, Eaton, along with local and national event planning and production companies, will showcase event genius in Miami. Area producers include:
• Bobby Ramirez, founder and creative director of RITMO! and RITMO!PALOOZA, experiential Latin tropical theme productions
• Roderick Kukurudz, CEO of Citizen Events and Born for Events
• The team of Ira Mitchell-Steiman, creative director of ME Productions, including Noel Brown of Medallion Occasion Boutique
• Eric Karter of Art of the Party
• Robert Capers of PRI Productions
• Tom Harman of Laser Production Network
They, along with a host of sponsors, will present their respective takes on Liquid, Lights & Lipstick. And be sure to check out www.event-solutions.com for updates as more producers and sponsors sign on.
New this year to the overall Idea Factory schedule is the combination of the Showcase Event with the catersource culinary event to create one mega event on Wednesday, giving attendees an even more action-packed night of event ideas as well as a free evening to explore South Beach before heading to the SEARCH fundraiser for Champagne on Ice on Tuesday.
The Showcase will invite Idea Factory attendees to submerge themselves in the cool liquid feel of the city, from its beautiful beaches to the Biscayne Bay and the popular ports of call, including Miami’s pristine waters and aquatic lifestyle. Along with a rich texture of million-dollar yachts and a “cruising lifestyle,” attendees will be immersed in the exotic nightlife of world-famous South Beach.
The dazzling lights of the city — bright and vibrant with neon colors — will stretch the imagination with event elements that beautifully silhouette the Fabulous Showcase atmosphere of entertainment, culinary style, décor and design.
“We are raising the level of event production with our interpretation of the South Florida party scene,” explains Eaton. “I have a great team pitching in to make this combined event an awesome experience.”
Every shade of lipstick on the sexy supermodels and celebrities and in chic spas and cutting-edge fashion is on display in glossy Miami, so join the scene of leading event planners and producers to flock to the design district, with its trendy shops and designer boutiques. Escape to the beauty that encompasses Miami and the Showcase Event at the 2007 Idea Factory. It promises to cater to your every desire.
To showcase your event products, services and expertise to a national and international audience, e-mail Trade Show Director Vicki Carson, at vicki@event-solutions.com, with “Showcase” in the subject line.
About the author: Vicki Carson
Vicki Carson was Event Solutions’ trade show director through the 2007 show.