Live in Technicolor: Celebrating Hollywood
Chicago-based Event Architects recently created a Hollywood spectacle for 2,000 guests at L.A. Live in downtown Los Angeles to commemorate the film industry’s shift from black and white to Technicolor films.
Their concept was to evoke the glamour of the Golden Age of Hollywood while physically transporting guests from a black and white world to one with brilliant color.
The event took place in a 140-by-300-foot tent on a rooftop parking deck. A portion of this space was dedicated to the black and white theme, with black and white furniture, 42,000 square feet of white carpet, sparkling chandeliers, mirrored surfaces, live hedges and cabanas. Ballroom dancers performed along with a full swing band dressed in white jackets on an Art Deco-inspired stage.
To transition guests into the color environment, Event Architects created a tunnel with psychedelic LED tiles and LCD screens projecting favorite clips from classic Hollywood movies. Guests were free to move between the spaces throughout the event.
The décor was a wild and whimsical color palette of funfetti light projections, intelligent lighting fixtures, surreal chandeliers and brightly-colored lounges. Mini productions based on Hollywood moments from favorite movies “popped up” throughout the evening, including a Wizard of Oz moment with Dorothy in sparkly red Converse sneakers. A final performance culminated the evening’s activities with an homage to Hollywood complete with singers, dancers, aerial performers and a final confetti blast.
Photos by Nadine Froger.
Another area of the black and white tent.
Themed entertainment was found throughout the event.
The tunnel transitioned guests from a black and white world to Technicolor.
The full glory of Technicolor.
A final performance complete with singers, dancers, aerial performers and a final confetti blast.