Top Tips: LED Walls

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LED walls are getting more affordable and flexible, but planners still need to consider these guidelines when renting one.

Content is key.
Know the content you want to deliver from the very beginning. This will help determine the proper application and design for the LED wall.

Use only high resolution screens (6mm – 15mm) when quality of content is top priority.
With high-resolution screens, viewers can be anywhere throughout a space, close or far from the screen, and still view a high-quality image. Less costly, lower-resolution screens have viewing distance restrictions that can prevent the viewer from seeing quality content.

LED walls can function as presentation tools and as scenic designs.
Designers are now using LED walls for presentation purposes, like displaying sponsor logos and brand messages, as well as adding to the scenic design. Thanks to the recent advancements in LED technology, LED walls are now lightweight, making them easy to transport and more open to custom designs. LED walls can be rigged to make custom designs that complement both content and entertainment design.

Have an open mind — think big (or small) to create WOW.
LED walls are not just used as screens. Replace the traditional banner or step-and-repeat by rigging an LED wall into columns. Creating a custom scenic design with LED walls also opens up the possibilities of drawing desired attention to strategic messages or other important material.

LED walls are not as complicated as one may think.
LED walls can be set up in as little as two hours. Like other lighting equipment, they come in standard-size road cases. Basic setup includes connecting a laptop (or another supported input device) into a processor, and then connecting that processor into the wall.

Top Tips contributed by Greg Utley with Bay Stage Lighting. To see a time lapse video of Bay Stage Lighting and J. Thor installing an LED wall at the Gasparilla International Film Festival, click here. Video courtesy of Randall Productions.